Toll Free Telephone No: 1800-425-6168
Customer Care No: 080-25536168

Activities

Our Main Aim is


"A Customer is the most important visitor of our office we are not doing him a favour by
 serving him he is doing us a favour by giving us an opportunity to do so"
                                                                                                                          --- Mahathama Gandhi

    Marketing Activities

    The Bangalore Milk Union is marketing milk and milk products through 1448 retailers, 34 Franchisee Outlets, 26 Milk Parlors, 251 distribution routes.

    Hence, the market strategy of Bangalore Milk Union is to market high quality of milk as its core marketing activity and to concentrate its efforts in the direction to increase the volume of milk sales.

    The key success factor of Bamul in becoming a market leader are:-

  • The persistent efforts to maintaining timely supply, quality and attending to the complaints of consumers and agents with prompt follow-up action. This leads to the impressive growth in the sales of Milk.
  • Maintaining Cold chain is very important aspect of Marketing, so the Chilled milk from our Mega dairy Cold storage is Dispatched in a Thermosealed insulated vehicle.
  • Milk coolers, Insulated Boxes, Jumbo Crates are issued for Milk sachets storage at agents point and Tarpaulin Carry bags for door delivery so that the freshness of milk be retain when it reaches the end consumer.
  • To create awareness of "Nandini" Milk through personal contacts, Door to Door campaigns, Organisational Meetings, School Children Mega Dairy Plant visit etc.,
  • Bamul is also organising regularly Consumer Awareness Programme, for School / College students and Women from Mahella Mandlee and other institutions. By showing them the Production activities of Mega Dairy Plant, Processing,Quality, Packing, Storage and other activities.

Supply Channel

Insulated Vehicles : Morning
204
Evening
58
Total Retailers (Retailers with shop - 536)  
1643
Day Counters  
12
Total Parlours  
30
Total Franchises  

Distribution Details

Distribution Details
Number of Distribution Routes
274
Retailers
1399
Whole Sale Dealers
Franchisee Outlets
34
Milk Parlors
30
Transporter Cum Distributor
BAMUL
©2013 Bangalore Milk Union Limited. All rights reserved
  • Follow Us
  • BAMUL LinkedIn
  • BAMUL Facebook
  • BAMUL Twitter
  • BAMUL Flickr
Powered By ::XIPHIAS::